Harvest Gourmet, Nestlé Malaysia’s plant-based food brand, is launching the #HGEatGoodChallenge today to advocate healthier and more sustainable diets amongst Malaysians, in collaboration with BookDoc.
Globally, communities are becoming more environmentally and health-conscious. This leads to an increasing number of people reducing their meat intake and embracing more plant-based diets. By offering simple and easy-to-prepare plant-based foods that deliver on taste, nutrition and value, Nestlé’s Harvest Gourmet offers Malaysian consumers healthier alternatives for the everyday meals they love.
Speaking at the media launch of the #HGEatGoodChallenge today, Mr Juan Aranols, CEO of Nestlé (Malaysia) Berhad said more Malaysians are willing to improve their diets and are increasingly aware of the impact of their choices on the planet. #HGEatGoodChallenge aims to encourage Malaysians to start an experiential journey, discovering easy ways to adopt tasty plant-based meals as part of their everyday diets. It will be a meaningful campaign to kickstart into a healthier new year, while doing good for the planet!” enthused Juan.
The #HGEatGoodChallenge will run from 10 December 2022 to 8 January 2023 on the BookDoc health app. Participants are required to prepare and submit 15 Harvest Gourmet meals and clock up a minimum of 120,000 steps within the 30 days challenge period, to qualify for many attractive prizes. On top of that, all Challenge Finishers will receive an E-certificate by Nestlé RELeaf, as Harvest Gourmet commits to planting a new tree in 2023 for every participant who completes the challenge. Nestlé RELeaf is Nestlé Malaysia’s largest reforestation programme, aiming to plant 3 million trees by end of 2024.
How to participate:
15 Plant-Based Meals with HARVEST GOURMET + 120,000 steps WITHIN 30 DAYS.
Rise to the challenge! Here’s how:
STEP 1: Click here (Mobile site user) OR Scan the QR code on the page’s banner and fill in the required details.
STEP 2: On BookDoc’s #HGEatGoodChallenge main page, upload at least 15 Harvest Gourmet meal photos, featuring Harvest Gourmet products throughout the 30 days challenge.
For more information #HGEatGoodChallenge, please visit http://www.harvestgourmet.my/whatsnew-tips. Weekly prizes await and the top three participants will walk away with prizes such as the Apple Watch Ultra, Apple Watch SE and Apple Airpods.
Source:Harvest Gourmrt website & FB
