A&W, cherished by Malaysians since 1963, is thrilled to announce the momentous grand opening of its 100th outlet in the vibrant Sierra Fresco neighborhood street mall, 16 Sierra, Puchong South, Selangor. This celebration coincides with A&W’s 60th anniversary in Malaysia, making it an even more significant milestone.
The new A&W outlet at Sierra Fresco introduces an exciting American diner-styled ambience, inviting residents to step back in time in a retro-chic setting while savoring their favorite classic menu items. Additionally, the updated menu offerings cater to a new generation of diners, striking a perfect balance between tradition and innovation.
Embracing their roots while embracing progress, A&W’s 100th outlet proudly presents the first-of-its-kind self-ordering kiosks in any A&W restaurant in Malaysia, providing diners with an effortless way to customize their meals and satisfy their cravings with just a few taps.
For dessert lovers, the outlet features a dedicated in-house dessert bar, offering delectable treats to satisfy even the most discerning sweet tooth, including the iconic waffles and ice-cream.
George Ang, CEO of A&W Malaysia, reflects on the brand’s remarkable journey over the last six decades, expressing a commitment to continuous innovation and a dedication to deliver invigorating offerings to all Malaysians. Looking ahead, A&W envisions growing alongside Malaysia for decades and generations to come.
A&W’s classic menu items, from Coneys to waffles and RB floats, have left an indelible mark on Malaysia’s fast-food landscape, cherished by customers of all ages. Alongside the timeless classics, A&W has delighted younger Malaysians with newer signatures like the Mozza Burger and A&W’s Golden Aroma Chicken, created with the freshest ingredients to ensure the highest quality.
As part of its expansion plans, A&W recently opened its first airport outlet at KLIA Terminal 2 and anticipates more airport outlets soon. Another exciting venture includes A&W’s first outlet in Perlis, set to open in Kangar in mid-August 2023.
Looking forward, A&W has a vision to increase its presence in theme parks and strategic rest stops along major highways, while Drive-Thru outlets will cater to the current trend and demand of customers.
With the 100th outlet marking a significant achievement, A&W remains resolute in its ambition to open 150 stores by 2025, cementing its position as a leading fast-food brand in the country.
Diners can expect refreshingly novel experiences at A&W for years to come as the brand continues to delight customers with innovative offerings, staying attuned to evolving tastes and preferences.
Source: A&W FB
